I AFFIRM: Sweetness pours over me…

And I believe it pours over you, too.

When I started Holistree in 2014, I didn’t know it would blossom into the movement it is today. What I did know was that I was searching for a community that reflected me - a space where Black Women could rest without guilt, celebrate joy without apology, and embody abundance without limitation. When I couldn’t find it, I created it.

Over the past 10 years, I’ve had the honor of serving more than 5,000 Black Women-holding space for laughter, tears, breakthroughs, and the sweetness of simply being poured into. In 2017, I was crowned the “Queen of Retreats” - and while the title makes me smile, what it really affirms is the power of intentional spaces that center us.

Holistree is more than retreats. It’s a luxury wellness lifestyle brand built on legacy, designed to shift culture, and rooted in the truth that Black Women deserve, period.

Through curated experiences, immersive memberships, and carefully crafted products, we affirm rest as power, luxury as a birthright, and community as a pathway to abundance.

As Founder + CEO, I bring my whole self to this work: Healer, Facilitator, Coach, Retreat Leader, and visionary Curator of Sweet Life experiences. My commitment has always been to create spaces of safety, connection, and transformation - spaces where Black Women not only heal, but thrive.

Holistree is my love letter to us. A reminder that sweetness is ours to claim, savor, and pass on.

With sweetness + power,
Rakita Lillard-Brown
Founder & CEO, Holistree

Meet the Maven Behind the Sweet Life

Smiling woman with curly hair, wearing a black sweatshirt and ripped jeans, holding a small bouquet of white flowers, on a city sidewalk in front of brownstone stairs with flower pots.

“Black Women deserve, period. I will continue to affirm that with spaces that pour all the sweetness into their lives! ”

Rakita Lillard-Brown

A Taste of the Sweet Life

Every Sweet Life moment is curated with intention: luxury, healing, and transformation woven together. This testimony reflects the heart of what we do - holding space where Black Women rest deeply, connect fully, and return home renewed.

The Sweet Life isn’t just what we create - it’s what our community experiences. Here’s how one retreater described her journey with Holistree.

When Black Women thrive, entire communities rise.

Discover the philosophy behind our work -The Sweet Life Way™.

The Sweet Life Way™

“I honor luxury as my birthright. Every detail of my life can be touched with beauty, ease, and abundance.”

— Luxury Lifestyle

“I build with intention. Every moment of care creates a legacy of abundance for generations to come.”

— Legacy + abunance

“I root deeply in spirit, culture, and healing. My wellness is sacred, and my rituals align me with wholeness.”

— Depth + Spirit

“I rise, and we rise together. My joy and rest are not just mine - they ripple through my community.”

— Collective Power

I savor life fully. From global retreats to everyday rituals, every experience is a chance to taste sweetness.

— sweet life experiences

no. 1

Black Women First

no. 2

Wellness + Self-care

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A Community Practice